bringing carefully curated fashion, travel & lifestyle brands to an inspired audience

scroll down for case studies & demographics…

get in touch

hello there,

Lovely to meet you! I'm a content creator and storyteller focused on what it really takes to build a beautiful, intentional life. My work explores the intersection of home, daily rhythms, nature, and meaningful work — with an emphasis on creating a life that feels personal, grounded, and deeply lived. I make sustainable style & home content, cozy travel itineraries, and share my photos & videos on Instagram, TikTok, Pinterest, & YouTube; as well as this blog.

I spent my early professional life studying and working within tourism & communications before transitioning full-time into social media marketing. With a combined audience of more than 350,000 followers & an extensive history working within the brand & influencer sphere, I possess a unique knowledge base to understand what audiences want.

My audience is made up of women who are questioning the pace and priorities of modern life. They’re drawn to content that feels honest, attainable, and thoughtful — not performative. What sets my content apart is the balance between aesthetics and reality. I don’t just show the finished result — I bring my audience into the process, the effort, and the decisions behind it.

I partner with brands that align with this philosophy: quality over excess, thoughtful design, and products that genuinely support a well-lived life.

My husband @calin.charles and I run Charles House Productions together, where we specialize in event & tourism videography and photography, so you can rest assured that each piece of content will be of the highest quality.

I look forward to connecting with you,

Cate Charles | @catekittlitz

65K instagram

10K youtube

2M+ monthly reach

Woman enjoying tea and overlooking a tiered tray of assorted pastries and sandwiches at a restaurant table.

audience demographics

my audience resonates with…

  • sustainable clothing & personal style tips

  • cozy travel itineraries & packing inspiration

  • slow living & mindfulness

  • coastal grandmother & cottagecore aesthetics

Instagram

65K

YouTube

10K

TikTok

300K

Pinterest (monthly)

200K

Website (monthly)

10K

Woman in a floral dress and blue cardigan standing on a pebble beach with white chalk cliffs in the background under cloudy skies.

Gender Distribution

4% Male | 96% Female | Average Income $69,600

Age Distribution

10% 18-25 years | 58% 25-35 years | 23% 35-55 years | 8% 55+ years

Countries

59% US & CAN | 9% UK | 8% AUS & NZ

top cities:

  • London, Halifax, New York, Toronto, Calgary

short form content

evergreen content

case study 1

Fairmont Hotels: Elevated UGC

Project:

A curated photo series showcasing 24 Hours in Banff for the Fairmont corporate team, designed to highlight the brand’s luxury experience through visually compelling content.

Objectives:

As part of a larger brand campaign, this project aimed to spotlight the premium experiences Fairmont offers across multiple locations. The focus was on capturing the essence of Banff through high-quality, editorial-style imagery that seamlessly aligned with Fairmont’s elevated aesthetic. The content featured recommended activities at Fairmont Banff Springs, weaving together a narrative of adventure, relaxation, and refined hospitality.

Outcomes:

The success of this initial campaign led to additional collaborations, including bespoke photo series for Fairmont Jasper Park Lodge and Fairmont Hotel Macdonald, reinforcing the brand’s storytelling across its iconic properties. The series performed exceptionally well across Fairmont’s social media channels, enhancing engagement, brand affinity, and audience immersion into the luxury travel experience.

Testimonial:

“Thank you so much, the images look INCREDIBLE!”

“I don’t think I’ve had a chance to tell you how much I love your photos – They’re gorgeous! You did such a fantastic job!”

“Thank you again for creating such magical content for us! Your post is really wonderful!”

Jasper Park Lodge
Hotel Macdonald
Banff Springs
A woman in a flowing red dress standing in a grand, elegant room with a large stone fireplace, chandeliers, and tall arched windows.
A woman standing on a golf course preparing to hit a golf ball. She is wearing a striped long-sleeved shirt and a white skirt, with her back to the camera. In the background, there are several elk grazing, a dense forest, and mountains under a cloudy
A woman with brown hair and earrings holding a purple cocktail garnished with lemon peel, peeking from behind a bookshelf filled with spice jars.
A man and a woman sit outside a log cabin, enjoying a cozy moment. The man is standing, holding a mug, and smiling, while the woman is sitting on the steps, wearing gloves and a scarf, also smiling. They are dressed warmly and appear to be relaxed an
A woman wrapped in a white towel stands beside a hot tub outdoors at dusk, with mountains, trees, and string lights in the background.

case study 2

Son de Flor: Cottagecore Content Series

Project:

A series of short-form content pieces paired with a YouTube video and blog post, featuring Son de Flor dresses within the context of the cottagecore aesthetic and lifestyle.

Objectives:

The campaign aimed to generate awareness for Son de Flor while educating audiences on the sustainable cottagecore movement. By integrating the brand’s timeless linen pieces into an immersive storytelling approach, the content connected with an audience seeking sustainable, romantic fashion.

Outcomes:

Executed a cohesive multi-platform series with visually rich short-form content, a long-form YouTube video, and an in-depth blog post, reinforcing Son de Flor’s alignment with slow living, vintage inspiration, and mindful fashion. The campaign resonated strongly, engaging both existing cottagecore enthusiasts and new audiences interested in sustainable style.

Testimonial:

“Wow! They're so beautiful! Thank you! Our dresses look lovely on you! We are very happy to collaborate with you again.”

Screenshot of a social media analytics report highlighting a YouTube video about dressing cottagecore style, showing a woman in a maroon dress sitting on a porch with a cottagecore sign, and details about impressions and engagement.
A young woman in a mauve dress with short sleeves and a flowy skirt, carrying a woven basket bag, standing in a lush green park with trees in the background.
A woman in a vintage dress and headscarf leaning against a tree and reading a book in a green field at sunset.
Screenshot of Instagram analytics and tutorials on styling cottagecore outfits. The first post is about three cottagecore outfit formulas, and the second is a guide on dressing in the cottagecore style.

Our Services

Creative Direction & Campaign Concepts
Brands are welcome to provide their own creative brief, campaign concept, or shot list. If you’re looking for guidance, I’m also happy to develop ideas for the content. With a background in influencer marketing and social media management, I regularly help brands shape the story behind a campaign—from simple content concepts to full creative direction—ensuring the final assets feel authentic to both the brand and my audience.

  • INSTAGRAM & TIKTOK

    Reel
    A short-form storytelling video designed to capture attention and introduce your brand in an engaging, natural way. Reels are filmed and edited to highlight the atmosphere and experience surrounding your product, creating content that feels authentic while performing well within Instagram’s discovery algorithm and resonating with my audience.

    Carousel
    A curated set of at least five high-quality images that tell a visual story. Carousels allow for deeper storytelling through photography, optional on-screen text, and thoughtful sequencing—ideal for showcasing products, experiences, or step-by-step moments in a way that encourages saves and shares.

    Stories
    A set of three Stories designed for quick, personal engagement with my audience. Stories provide a behind-the-scenes or real-time perspective and include one direct link to drive traffic to your website, booking page, or product listing.

    Cross-Posting & Multi-Platform Sharing
    Extend the reach of your campaign through strategic cross-posting across additional platforms including Pinterest, TikTok, and YouTube Shorts. This allows the same core content to reach new audiences while maximizing the lifespan and visibility of your campaign.

  • YOUTUBE

    Organic Product Placement
    Your product or brand appears naturally within a full-length YouTube video as part of my everyday life or experience. This includes a minimum of 15 seconds of visible product presence with additional natural interaction throughout the video, allowing the integration to feel authentic and trusted by viewers.

    Integration
    A dedicated 60–90 second mid-roll segment within a full-length YouTube video where I introduce your brand, explain the product or experience, and demonstrate it in use. This format allows for deeper storytelling and provides viewers with clear context about how your product fits into my lifestyle.

    Dedicated Video
    An entire full-length YouTube video focused on your brand, product, or experience. This format allows for in-depth storytelling, demonstrations, and immersive visuals that give audiences a comprehensive understanding of what you offer.

    BLOG

    Organic Product Placement
    A natural mention of your product or brand within an existing full-length blog post or curated shop page, including a direct link to your website. This approach integrates your brand organically into relevant lifestyle content that readers are already exploring.

    Integration
    A dedicated paragraph within a full-length blog post that highlights your brand or product in more detail, including context, personal experience, and a direct link for readers to learn more.

    Dedicated Blog Post
    A full blog article centered around your brand, product, or experience. This format allows for deeper storytelling, photography, and search-friendly content that can continue to generate traffic and visibility long after publication.

  • User-Generated Content
    Content created specifically for brand use across your own platforms and marketing channels, as well as boosted ads. This is organic, for-social iPhone photo and video content that feels natural and relatable. See my work for Xtrema Cookware for an example.

    Editorial-Style Content
    Content created specifically for brand use across your own platforms and marketing channels, as well as paid ads. This is high-quality, professionally edited imagery and 4K video assets suitable for both for-social campaigns, as well as websites and advertisements. These assets are thoughtfully styled and produced to showcase your product within a beautiful lifestyle setting, providing versatile visuals that can be used across digital and print platforms. Made in Partnership with Charles House Co. — see our work for Fairmont Hotels for an example.

  • A full storytelling campaign that combines long-form evergreen content with short-form awareness content. This multi-platform, multi-format approach introduces your brand through engaging short-form media while reinforcing the story through deeper, lasting content that continues to drive discovery over time.

let’s connect

I’d love to chat about a potential partnership with your brand! Fill out the contact form, or email catekittlitz@gmail.com

A woman in a flowing pinkish-brown dress standing on rocky terrain near a lighthouse during sunset.